Companies want apps for mobile is an unusual usage and it can be
explained as either 1), 2), or 3):
- 1) „mobile“ doesn't necessarily refer specifically to mobile phones; it
refers (here) to any device that can be used away from a router-based wifi
signal, so we understand „apps for mobile usage/coverage“,
and in that sense it's an example of ellipsis [=
omission of a word or words that are superfluous or able to be understood from
contextual clues].
- 2) „for mobile“ can take on the same adverbial feel as similar
expressions such as „for home“, „for business“ and, by extension, „for
mobile (phones/devices)“, because in the context, it can't be mistaken for
anything else.
- 3) „mobile“ is an adjective, and when the context is clear, the
adjective alone can be enough to make the meaning understood. (So
it's ellipsis again.) Here's another example:
For many, lactose intolerance can be managed by reducing dairy consumption.
Others may be able to enjoy dairy after taking a lactase enzyme
when they eat dairy to aid in digestion. (hilltopviewonline).
Here, we understand (in the context) „eat dairy food/products“, but the
adjective alone („dairy“) is enough for the intended meaning to
be clear.
So „apps for mobile“ is unusual, but doesn't feel „wrong“ (in the
context in which it's used). Usage is not always governed by grammar
„rules“; semantics (= the meaning in the context in which words are used)
can be just as important.