Matrix Fnd Unit10 (Part 1)
ALL LEVELS
Vydáno dne 03.10.2005
page 106,107; Modern marketing
across
- přes, napříč
BrE
/
ə'krɒs/
AmE
/
ə'krɑ:s/
preposition
-
from one side of something to the other
advert
- reklama (např. televizní), inzerát
BrE
/
'ædvɜ:t/
AmE
/
'ædvɜ:rt/
noun, British English, informal
-
advertisement
afford
- dovolit si, moci si dovolit (finančně)
BrE
/
ə'fɔ:d/
AmE
/
ə'fɔ:rd/
verb
-
to have enough money in order to buy something or pay for something
beauty
- krása, nádhera
BrE
/
'bju:ti/
AmE
/
'bju:t̬i/
noun
-
the state of being beautiful
caption
- legenda (pod obrázkem), titulek (pod obrázkem)
BrE
/
'kæpʃn/
AmE
/
'kæpʃn/
noun
-
a short text under an illustration (one that gives a short description of the picture)
careful
- opatrný, pečlivý
BrE
/
'keəfl/
AmE
/
'kerfl/
adjective
-
acting in a way that prevents damage or harm
definitely
- rozhodně, určitě
BrE
/
'defɪnətli/
AmE
/
'defɪnətli/
adverb
-
certainly, undoubtedly
employ
- zaměstnat
BrE
/
ɪm'plɔɪ/
AmE
/
ɪm'plɔɪ/
verb
-
to give work to somebody
force
- síla, moc
BrE
/
'fɔ:s/
AmE
/
'fɔ:rs/
noun
-
power, strength
goods
- zboží
BrE
/
'gʊdz/
AmE
/
'gʊdz/
noun
-
something that is sold or bought
influence
- vliv, dopad
BrE
/
'ɪnfluəns/
AmE
/
'ɪnfluəns/
noun
-
an effect, a result
invisible
- neviditelný
BrE
/
ɪn'vɪzəbl/
AmE
/
ɪn'vɪzəbl/
adjective
-
not able to be seen
laugh
- smát se
BrE
/
'lɑ:f/
AmE
/
'læf/
verb
-
to be very happy or amused and show it with an expression on your face and with sounds
link
- spojit, přiřadit
BrE
/
'lɪŋk/
AmE
/
'lɪŋk/
verb
-
to match one thing with another, to connect or join
luxury
- luxus, přepych
BrE
/
'lʌkʃəri/
AmE
/
'lʌkʃəri/
noun
-
very expensive and comfortable things that people do not really need but can enjoy them
mention
- zmínit, zmiňovat
BrE
/
'menʃn/
AmE
/
'menʃn/
verb
-
to speak about something in very few words and without giving much information
midday
- poledne
BrE
/
ˌmɪd'deɪ/
AmE
/
ˌmɪd'deɪ/
noun
-
12 o'clock AM, the time when many people have lunch
persuade
- přesvědčit
BrE
/
pə'sweɪd/
AmE
/
pər'sweɪd/
verb
-
to make somebody believe something, esp. that they should do something
promote
- propagovat, dělat reklamu (čemu)
BrE
/
prə'məʊt/
AmE
/
prə'moʊt/
verb
-
to let the public know about a product in order to increase its sales
trust
- věřit, důvěřovat
BrE
/
'trʌst/
AmE
/
'trʌst/
verb
-
to believe in somebody's honesty, sincerity etc; to rely on somebody or something that they say
wonderful
- úžasný, skvělý
BrE
/
'wʌndəfl/
AmE
/
'wʌndərfl/
adjective
-
great, full of exciting and surprising things
Tyto materiály byly použity se svolením Oxford University Press
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